All of the Following Statements Are Reasons Why Consumer Goods

question 14

Multiple Choice

All of the following statements are reasons why consumer goods companies take a regional approach to marketing rather than a national approach EXCEPT:

• A) Many firms need to find new ways to generate sales because of sluggish and intensely competitive markets.
• B) A regional approach gives marketing managers control over the competitive environment.
• C) Computerized checkout stations with scanners enable retailers to assess accurately which brands sell the best in each region.
• D) Many packaged-goods manufacturers are introducing new regional brands intended to appeal to local preferences.
• E) A more regional approach allows consumer goods companies to react more quickly to competition.

---

Definitions:

Transformational Leadership

A style of leadership where the leader works with teams to identify needed change, creating a vision to guide the change through inspiration, and executing the change in tandem with committed members of the group.

House's Work

Refers to Robert House's theory on leadership, which includes the path-goal theory emphasizing how leaders can motivate their followers.

Full Range Model

A leadership theory encapsulating a complete spectrum of leadership styles, from laissez-faire to transformational leadership.

Transformational Factors

Elements or influences that lead to significant changes or transformations within an individual, group, or organization, often associated with improvement and development.