Colgate Manufactures a Fruit-Flavored SpongeBob Squarepants Toothpaste for Kids

question 23

Multiple Choice

Colgate manufactures a fruit-flavored SpongeBob Squarepants toothpaste for kids.The age-based variable that distinguishes the market for this product is an example of _____ segmentation.

• A) geographic
• B) demographic
• C) psychographic
• D) benefits
• E) usage rate

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Definitions:

Contingent Consideration

An additional payment in a transaction that depends on the future outcomes or events.

Liability

It's a financial obligation or amount owed by a business to creditors, typically a form of borrowing.

Fair Value

A valuation process to determine the appropriate value of assets or liabilities, based on current market conditions rather than historical cost.

Goodwill

An intangible asset that arises when a company acquires another business for more than the fair value of its net identifiable assets, representing the value of the company's brand, customer relationships, employee relations, and patents.