Many People Find It Difficult to Peel Hard-Boiled Eggs

question 203

Multiple Choice

Many people find it difficult to peel hard-boiled eggs.Eggies is a kitchen gadget designed to help make cooking hard boiled eggs quicker and easier.The product allows customers to hard-boil eggs without the shell.Consumers simply crack an egg,pour it into the plastic "Eggie," boil,then twist to enjoy hard-boiled eggs without the messy peeling of the eggshell after they're done.Eggies is using _____ segmentation.

• A) usage-rate
• B) demographic
• C) geodemographic
• D) competitive
• E) benefit

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