While Most Marketing to Generation Y Tries So Hard to Be

question 148

Multiple Choice

While most marketing to Generation Y tries so hard to be hip that it borders on parody,Vans has kept the decades-old brand real and vital for Gen Yers.Marketing programs the footwear manufacturer uses to reach Gen Yers include the Vans Skate Parks,which operate in malls around the country;the wildly successful Vans Warped Tour for alternative music;and the Vans Triple Crown,the brand's answer to the X Games.The segmentation plan used by Vans relies heavily on _____ segmentation.

• A) ethnicity
• B) income
• C) age
• D) gender
• E) occupation

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Definitions:

Endocardium

The innermost layer of tissue that lines the chambers of the heart.

Chambers

Spaces within an organ or a device; in the context of the heart, refers to the four cavities (two atria and two ventricles) responsible for pumping blood.

Pericardium

The double-layered sac containing the heart and the roots of the great vessels, providing protection and support to the heart.

Epicardium

The outermost layer of the heart's wall, part of the heart's protective covering and involved in the production of pericardial fluid.