_____ Segmentation Is Based on Personality,motives,and Lifestyles

question 16

Multiple Choice

_____ segmentation is based on personality,motives,and lifestyles.

• A) Psychographic
• B) Demographic
• C) Benefit
• D) Family life cycle
• E) Character

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Definitions:

Information-Processing Approach

A perspective in psychology that compares human thinking processes to computer analysis, focusing on how people process, store, encode, retrieve, and manipulate information to make decisions and solve problems.

Cognitive Development

Refers to the mental processes involved in gaining knowledge and comprehension, including aspects such as awareness, reasoning, problem-solving, and judgment as they evolve throughout a person's life.

Digital Computer

Refers to an electronic device that processes information by performing calculations and logical operations with quantities represented as digits, typically using binary code.

Verbal Explanations

The act of clarifying or providing information on a topic through the use of spoken words.