ThinkGeek Is an Online Retailer That Caters to Computer Enthusiasts

question 192

Multiple Choice

ThinkGeek is an online retailer that caters to computer enthusiasts and other "geeky" social groups.Their merchandise includes clothing,electronic and scientific gadgets,unusual computer peripherals,office toys,pet toys,child toys,and caffeinated drinks and candy.ThinkGeek runs a points-for-reward system called Geek Points,under which customers can earn rewards for buying more products.This is an example of segmentation by:

• A) demographic.
• B) benefit.
• C) aggregate.
• D) economics.
• E) usage rate.

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Definitions:

Validated Learning

An approach in lean startup methodology where insights and understanding are gained by trying out initial ideas and iteratively testing them with users.

Prototype

A preliminary model or version of a product used to test and refine design and functionality before final production.

Iteration

The process of repeating a sequence of operations or activities in order to generate a desired outcome or improve a product, system, or design.

Perfect Experiments

Controlled studies aimed at determining the effect of variables in an ideal and flawless manner, often unachievable in practice.