Piper Corporation Makes Aircrafts

question 146

Multiple Choice

Piper Corporation makes aircrafts.It produces several different planes for three categories of customer: Professional,Personal,and Trainer.What type of targeting strategy is Piper using?

• A) Demand positioning
• B) Concentrated
• C) Undifferentiated
• D) Multisegment
• E) Market differentiation

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Definitions:

Overt Aggression

Physical or verbal behavior that directly harms another person.

Physical Aggression

Behavior involving physical force intended to hurt, damage, or kill someone or something.

Investment Model

A model of long-term relationships that examines the ways that commitment, investment, and the availability of attractive alternative partners predict satisfaction and stability in relationships.

Evolutionary Theory

The theory that explains the diversity of life on Earth through the processes of natural selection and genetic mutation over time.