Lands' End Offers Customers the Option Using Special Software to Accurately

question 42

Multiple Choice

Lands' End offers customers the option using special software to accurately gauge what size customers are in Lands' End clothes using a web cam image,and the ability to store size preferences.This is an example of which trend contributing to CRM?

• A) Time Savings
• An application of the 80/20 rule
• B) Personalization
• Firewall marketing
• C) Loyalty marketing
• One-to-one marketing
• D) Technology
• Transformational marketing
• E) All of these
• Data mining

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Definitions:

Organizational Commitment

The loyalty an individual feels toward the organization.

Self-Monitoring

An individual's ability to regulate their behavior to accommodate social situations, reflecting awareness of social norms and adaptability.

Self-Monitoring

The act of observing and regulating one's own behavior, emotions, or thoughts in response to social situations and environmental cues.

Learner

An individual who is actively engaged in gaining new knowledge or skills.