This Type of Franchising May Be a Means of Achieving

question 21

Multiple Choice

This type of franchising may be a means of achieving certain economies of scale and perhaps a lower average franchise cost.

• A)Single-unit franchise
• B)Area franchise
• C)Master franchise
• D)Corporate franchise

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Definitions:

Trademarks

Symbols, names, or phrases legally registered or established by use as representing a company or product, protecting the brand's identity.

Legally Protected

Refers to rights or assets that are safeguarded by law from infringement or unauthorized use, ensuring their exclusive use by the holder.

Brands

Names, terms, designs, symbols, or other features that distinguish one seller's goods or services from those of other sellers.

Marketing Mix

The marketing mix is a framework comprising four key components—product, price, place, and promotion—used to effectively market and sell products or services.