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Researchers are unable to identify a set of common attributes, attitudes, and experiences among entrepreneurs that appear to lead to success.
Specialty Product
Products that are unique, high-quality, or branded, which consumers seek out and purchase with specific intention.
Discretionary Product
A non-essential good or service that consumers may choose to buy when they have disposable income, often susceptible to economic fluctuations.
Shopping Product
A type of product that consumers buy after comparing quality, price, and style from different sellers.
Convenience Product
Goods or services that are readily available to consumers and require minimal effort to purchase, such as everyday household items.
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