Which of the Following Is the Best Example of Direct-Response

question 36

Multiple Choice

Which of the following is the best example of direct-response print advertising?

• A) an advertorial about vitamin benefits
• B) an SMS with a coupon for a department store
• C) the home page for an athletic shoe company
• D) a magazine ad for pet food that asks you to call a toll-free number for more information
• E) an unsolicited e-mail that asks you to purchase the services of a local lawn care company

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Definitions:

Emotional Stability

A psychological trait that denotes a person's ability to remain calm and composed, showing resilience in the face of stress or adversity.

Adolescence

The phase of growth both in body and mind that typically happens from puberty until one reaches the age of majority.

Adolescent Self-esteem

An individual’s sense of self-worth or personal value during the adolescent years, impacting their confidence and behavior.

Teen Years

A period of human development that ranges from roughly age 13 to 19, characterized by significant physical, psychological, and social changes.