When a University Began Thinking About Offering More Online Degrees,it

question 37

Multiple Choice

When a university began thinking about offering more online degrees,it used primary data to get potential students' attitudes and intentions.What is the most likely reason for using primary data?

• A) This information was already freely available to all interested parties.
• B) The value of the research is unrelated to sample size.
• C) The information can be collected quickly and at low cost.
• D) The information will fit the university's needs exactly since it will be collected specifically for this study.
• E) It will benchmark consumers' interest in grading equipment.

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Definitions:

Aggression

A form of behavior characterized by physical or verbal attack, it can be a manifestation of psychological issues or social conflicts.

Oedipus Complex

A Freudian theory that describes a child's feelings of desire for the opposite-sex parent and jealousy and competition with the same-sex parent.

Projective Tests

Psychological assessments that use ambiguous stimuli, such as inkblots or vague images, to elicit responses that reveal aspects of an individual's personality.

Validity

The ability of a test to measure what it is intended to measure.