A True Marketing Decision Support System Possesses All of the Following

question 99

Multiple Choice

A true marketing decision support system possesses all of the following characteristics EXCEPT:

• A) flexible
• B) discovery oriented
• C) interactive
• D) accessible
• E) synergistic

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Definitions:

Confederate

An individual who is part of an experiment but pretends to be a participant while actually working for the researcher, used to manipulate social interactions as part of the experimental procedure.

Performing Arts

Forms of creative expression that are performed in front of an audience, such as music, dance, and theater.

Groupthink

A psychological phenomenon that occurs within a group of people, in which the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Devil's Advocate

A person who expresses a contentious opinion in order to provoke debate or test the strength of the opposing arguments.