The Owner of a Small Chain of Local Coffeehouses Could

question 97

Multiple Choice

The owner of a small chain of local coffeehouses could use _____ to determine why customers do not seem to like the location of her new coffeehouse.

• A) transactional marketing
• B) public relations
• C) an EDI system
• D) market synergy
• E) marketing research

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Definitions:

Input Devices

Hardware components used to enter data and instructions into a computer system, such as keyboards, mice, and scanners.