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Dryel Is a Procter & Gamble Product That Allows Consumers

question 173

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Dryel is a Procter & Gamble product that allows consumers to dry-clean their clothes in a dryer.Before launching the product,P&G researchers visited consumers' homes and watched as people sorted laundry,creating piles of darks,whites,delicates,and items that would go to the dry cleaner because the people were unsure how to clean them.This was an example of _____ research.


Definitions:

Self-Referent Encoding

A memory enhancement strategy involving processing information by relating it to oneself.

Spreading Activation

A method for searching associative networks, neural networks, or semantic networks, where a stimulus activates specific nodes, which in turn activate related nodes.

Semantic Network

A conceptual model in cognitive psychology and artificial intelligence that represents semantic relations between concepts in networks.

Prospective Memory

The aspect of memory that involves remembering to perform a planned action or recall a planned intention at some future point in time.

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