Soon After the Chenault Military Museum Expanded Its Hours and Began

question 93

Multiple Choice

Soon after the Chenault Military Museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer,attendance decreased.To determine why this decrease in attendance occurred,the museum staff could rely on:

• A) a production audit
• B) database marketing
• C) marketing research
• D) an internal marketing audit
• E) secondary data

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Definitions:

Absolute Truth

A fact or principle that is believed to be universally valid, irrespective of context or situation.

Inhelder and Piaget

Swiss developmental psychologists Barbel Inhelder and Jean Piaget, known for their work on cognitive development and stages of child development.

Chemicals

Substances with a distinct molecular composition that are used in or produced by chemical processes.

Systematic

Refers to a method or process being carried out using a fixed plan or system, in a thorough and organized manner.