All of the Following Are Examples of Secondary Data EXCEPT

question 144

Multiple Choice

All of the following are examples of secondary data EXCEPT:

• A) a first-time physical count of the number of cars passing through an intersection to determine the need for a traffic signal.
• B) a census report on the number of people who are native to a community.
• C) any product testing results made available to the media.
• D) a collection of trade journal articles about the future of a particular industry.
• E) a newspaper story describing the lifestyle of the average Internet user.

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Definitions:

Buzz

The excitement and conversations created by consumers around a brand, product, or event, often through word-of-mouth.

Marketspace

A virtual space where companies and customers interact digitally for buying and selling products or services.

Word-Of-Mouth Behavior

The act of consumers sharing their experiences with a product or service with others, the most authentic and powerful form of marketing as it is based on personal experience and trust.

Viral Marketing

A marketing strategy that relies on individuals sharing content with others, leading to exponential exposure and influence.