What Is the First Function Performed by a Public Relations

question 40

Multiple Choice

What is the first function performed by a public relations professional?

• A) develop a crisis-management plan
• B) develop press releases for all conceivable events
• C) differentiate the company from others in the industry
• D) plan and execute the company's public relations program
• E) convince the organization's publics of the company's value

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Definitions:

Price Sensitivity

The degree to which the demand for a product or service is affected by changes in its price.

Perceptual Map

A visual representation used to show the perception of consumers about specific brands or products in relation to competitors, typically on dimensions like price and quality.

SWOT Analysis

An evaluation of a firm’s strengths, weaknesses, opportunities, and threats.

Segmentation Analysis

The process of dividing a market into distinct subsets of customers with common needs or characteristics, to target marketing efforts more effectively.