The Best Way to Evaluate the Results of Sponsoring a Marathon

question 14

Multiple Choice

The best way to evaluate the results of sponsoring a marathon is by

• A) counting the number of people who attended the event and assuming they were all exposed to the company's name.
• B) counting the total number of advertisers participating in the event and dividing by the length of the event.
• C) measuring spending equivalencies between free media exposure and comparable advertising space or time.
• D) taking a survey of event attendees and asking if they recall seeing the company's name.
• E) calculating the cost per thousand of putting up billboards across the entire marathon area.

---

Definitions:

Toxic Environment

Conditions in a workplace or other environment that are harmful to employees' or inhabitants' health, well-being, or performance, often due to dangerous chemicals or a hostile work culture.

Whistleblowing

The act of exposing wrongful, unethical, or illegal activities within an organization to those in authority or the general public.

Goodwill

An intangible asset reflecting the value of a business above its tangible assets and liabilities, often associated with its brand, customer base, and reputation.

Sense of Ownership

The psychological state or feeling whereby an individual identifies with or feels a possessive connection to an object or property.