When Public Relations Activities Are Used for Marketing Purposes,the Process

question 103

Multiple Choice

When public relations activities are used for marketing purposes,the process is called:

• A) relationship marketing.
• B) corporate promotion.
• C) ambush marketing.
• D) marketing public relations.
• E) joint promotion.

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Definitions:

Negligence

The failure to exercise the care that a reasonably prudent person would under similar circumstances, resulting in unintended harm to others.

Partner's Liability

The legal responsibility held by partners in a partnership to cover the business's debts and other financial obligations.

Partnership Agreement

A contract between partners in a partnership which outlines the terms and conditions of the relationship between the partners.

Judgment

A formal decision or order given by a court that resolves a legal dispute between parties and may involve the awarding of damages or the imposition of sanctions.