Which of the Following Statements About Publicity Is True

question 84

Multiple Choice

Which of the following statements about publicity is true?

• A) Publicity is completely free.
• B) All publicity is good for the company being publicized.
• C) Publicity need not be newsworthy to be effective or to attract media attention.
• D) When publicity is run, the media bills the organization for the space or time.
• E) Publicity has a good return on investment compared to other communications activities.

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Definitions:

Expiration

The process of expelling air out of the lungs during breathing; also refers to the end of a product's validity period.

Precordial Assessment

An evaluation of the front part of the lower chest wall, often to check for heart anomalies or abnormalities.

Apical Impulse

The pulse felt at the apex of the heart, typically located in the fifth left intercostal space at the midclavicular line.

Midclavicular Line

An imaginary line running vertically down the surface of the body passing through the midpoint of the clavicle, often used as a reference in medical examinations.