One of the Disadvantages That Commonly Plagues Advertisers on Contemporary

question 54

Multiple Choice

One of the disadvantages that commonly plagues advertisers on contemporary broadcast television is

• A) brevity.
• B) finite creative possibilities.
• C) limited coverage of U.S. homes.
• D) social dominance of the medium.
• E) high cost per exposure.

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Definitions:

Diversity-of-Citizenship

A basis for federal court jurisdiction over a case involving parties from different states or countries.

Corporation

A legal entity recognized by law as separate from its owners, with its own rights, responsibilities, and liabilities.

State of Incorporation

The specific U.S. state in which a company is legally registered to do business.

Principal Place of Business

The primary location where a business's executive and management activities are conducted or where its central administration is based.