Procter & Gamble Created One of the Most Outrageous Promotions

question 77

Multiple Choice

Procter & Gamble created one of the most outrageous promotions in marketing history.The offer itself was the soul of simplicity: Buy one giant-size box of Spic and Span and you can fill a clear plastic container with two free goldfish.The display even had its own net for scooping the little fish out.The fish were examples of

• A) premiums.
• B) display allowances.
• C) trade deals.
• D) freestanding inserts.
• E) advertising specialties.

---

Definitions:

WACC

Weighted Average Cost of Capital; a calculated average of the cost of equity and the cost of debt that a company uses to finance its operations, weighted based on the proportion of each finance source in the company's capital structure.

Capital Structure

Capital structure is the mixture of debt and equity that a company uses to finance its operations and growth.

Coupon Rate

The yearly percentage yield from a bond, measured against its nominal value.

Market Price

The current price at which a service or asset can be bought or sold in the market.