What Three Factors Make Sales Promotions a Unique Communication Form

question 41

Essay

What three factors make sales promotions a unique communication form?

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Definitions:

Stakeholders

Individuals or groups with a direct or indirect interest in an organization and its activities, including employees, customers, suppliers, and investors.

Marketplace

Any physical or digital location where goods and services are exchanged between buyers and sellers.

Conscious Marketing

An ethical approach to marketing that acknowledges a company's broader responsibilities and the impact of its practices on customers, society, and the planet.

Social Responsibility

The obligation of individuals, organizations, or businesses to act for the benefit of society at large.