The Reach of Magazines

question 23

Multiple Choice

The reach of magazines

• A) is adversely affected by declining magazine circulations.
• B) is reduced when long headlines are used.
• C) is better when reverse type is used.
• D) enhances audience selectivity.
• E) equals the number of times an advertising message is seen by the same person or household.

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Definitions:

Attitude

A relatively enduring set of beliefs, feelings, and behavioral tendencies towards specific people, groups, ideas, or objects.

Extravert

A personality trait characterized by outgoingness, high energy, and a preference for social interaction.

Conflict

A process that begins when one person sees that another person has damaged—or is about to damage—something that the other person cares about.

Human Relations

Involves interactions between individuals, focusing on improving communication, morale, and engagement in a social or work setting.