What Would Be a Reasonable Audience Objective for Annie's Organic

question 89

Multiple Choice

What would be a reasonable audience objective for Annie's Organic All Stars Pasta in Tomato and Cheese Sauce canned product?

• A) to initiate a sales training program for all salespeople within the next two years
• B) to concentrate advertising in urban areas where canned foods have greater sales
• C) to increase market share of Annie's Organic by 15 percent by the end of the year
• D) to use a pulsing schedule to advertise Annie's Organic All Stars on cable and satellite TV
• E) to increase gross impressions of Annie's Organic All Stars ads on the Internet

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