Which of the Following Statements About Reach Is True

question 27

Multiple Choice

Which of the following statements about reach is true?

• A) Reach is always expressed as a percentage.
• B) Reach measures the intensity of a media schedule.
• C) Reach measures the extent of duplicated audience exposure by a media vehicle.
• D) Reach is the number of different households exposed to an ad schedule during a given time period.
• E) Reach refers to the number of times the same person or household is exposed to a vehicle in a specified time span.

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Definitions:

Formal Status

Refers to an individual's position or rank within an organization's hierarchy, which is officially recognized and sanctioned by the organization.

Informal Status

A social ranking or position attained by an individual within a group based on interaction, respect, or popularity rather than official roles.

Status Symbols

Objects or signals that serve to indicate an individual's social position or economic wealth to others.

Normative Influence

The impact of social norms and the expectations of others on an individual's behavior, encouraging conformity to group standards.