Gross Rating Points (GRPs)are Calculated by Adding the Ratings of Several

question 43

True/False

Gross rating points (GRPs)are calculated by adding the ratings of several media vehicles.

---

Definitions:

Instinctive Response

A natural or innate reaction to a stimulus or situation, which occurs without the need for conscious thought.

Unconscious Manner

Behavior or actions performed without conscious awareness or intent, often driven by subconscious processes.

Automatic Attitudes

Automatic attitudes are immediate, involuntary responses or evaluations that occur in the mind toward a person, object, or concept.

Deliberate Attitudes

Attitudes that are formed consciously and are the result of careful thought and consideration.