As an Element of the Media Mix,the Term _____ Refers

question 11

Multiple Choice

As an element of the media mix,the term _____ refers to the overall strategy of selecting media vehicles to achieve the desired message weight,reach,frequency,and continuity objectives.

• A) media
• B) methodology
• C) mechanics
• D) message
• E) motivation

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Definitions:

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues or endorsements, rather than logical argument, to influence opinions or attitudes.

Offering Evidence

The act of providing information, facts, or data to support a claim, argument, or hypothesis.

Unimportant Cues

Signals or pieces of information that are deemed irrelevant or not significant to the task or situation at hand.

Personal Traits

Characteristics or qualities that form an individual's distinctive character.