Which of the Following Statements About a Medium's Audience Is

question 67

Multiple Choice

Which of the following statements about a medium's audience is true?

• A) Data on the size of media audiences is almost nonexistent.
• B) It is unethical for media vehicles to attract advertisers with audience demographics.
• C) The content of the media vehicle tends to determine the type of people in the audience.
• D) Audience refers to the number of people who remember seeing or hearing an advertisement.
• E) Most media planners are unconcerned about audience size because psychographic data is typically fabricated.

Discuss Jung's contributions to psychology, including concepts of the collective unconscious and archetypes.

Recognize the significance of Erikson’s stages of psychosocial development.

Describe Horney's theories on neurotic needs and interpersonal styles as coping mechanisms.

Examine the role of cultural and societal influences on personality development according to neo-Freudian theorists.