Which of the Following Refers to the Number of People

question 3

Multiple Choice

Which of the following refers to the number of people who read a magazine without actually buying it?

• A) gross impressions
• B) pass-along rate
• C) ad impressions
• D) opportunity to see
• E) message weight

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Definitions:

Sensory Preconditioning

A learning process where a neutral stimulus becomes capable of eliciting a response after being paired with another stimulus that naturally evokes a reaction.

Conditioned Response

A learned response to a previously neutral stimulus that has been repeatedly paired with an unconditioned stimulus.

Contiguity

A principle in psychology and learning theory that suggests that events experienced close together in time or space are likely to be associated with each other.

Contrapreparedness

An inability to associate a specific conditioned stimulus (CS) and a specific unconditioned stimulus (UCS) despite repeated conditioning experiences