Which of the Following Terms Refers to the Duration of an Advertising

question 97

Multiple Choice

Which of the following terms refers to the duration of an advertising message or campaign over a given period of time?

• A) frequency
• B) continuity
• C) effective reach
• D) medium delivery power
• E) medium value

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Definitions:

Invasion of Privacy

A violation or intrusion into an individual's personal life or affairs without consent, which can be subject to legal penalties.

Advertisement

Public communication in various media forms designed to promote or sell a product, service, or idea.

Eavesdropping

Secretly listening to the private conversation of others without their consent.

Appropriation

In law, the unauthorized use of someone's name, likeness, or other personal attributes for commercial gain.