Some of the Primary Benefits of Advertising on the Radio

question 22

Multiple Choice

Some of the primary benefits of advertising on the radio are

• A) mass-audience appeal and low production costs.
• B) lack of clutter and high auditory appeal.
• C) creative flexibility and low clutter.
• D) high reach and frequency, selectivity, and cost-efficiency.
• E) immediacy, mass-audience appeal, and high reach.

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Definitions:

Occipital Bone

A bone at the lower back part of the skull, contributing to the cranial cavity's posterior wall and base.

Spinalis Cervicis

The spinalis cervicis is a muscle in the back of the neck that is part of the erector spinae muscle group, aiding in extending the cervical spine (neck).

Longus Colli

A deep muscle of the vertebral column, located in the neck region, responsible for flexing the neck and head.

Quadrates Lumborum

A muscle in the lower back on either side of the lumbar spine, playing a crucial role in stabilizing the pelvis and spine.