Which of the Following Statements About a Medium's Audience Is

question 67

Multiple Choice

Which of the following statements about a medium's audience is true?

• A) Data on the size of media audiences is almost nonexistent.
• B) It is unethical for media vehicles to attract advertisers with audience demographics.
• C) The content of the media vehicle tends to determine the type of people in the audience.
• D) Audience refers to the number of people who remember seeing or hearing an advertisement.
• E) Most media planners are unconcerned about audience size because psychographic data is typically fabricated.

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Definitions:

Opportunity Costs

The loss of potential gain from other alternatives when one alternative is chosen.

Cost Accounting System

A framework used to record, analyze, and allocate costs associated with a company's operations and production processes.

Management Performance Evaluation

The assessment and analysis of managerial actions in terms of efficiency, effectiveness, and attainment of business goals and objectives.

Sales Managers

Professionals responsible for directing an organization's sales teams, developing strategies to meet sales objectives, training salespeople, and analyzing sales data.