Why Would an Advertiser Use a Mixed-Media Approach

question 66

Multiple Choice

Why would an advertiser use a mixed-media approach?

• A) It is less expensive than a homogeneous media mix.
• B) It gives more exposure than a heterogeneous media plan.
• C) It is easier to schedule than any other type of media mix.
• D) The total effect is greater than the sum of individual parts.
• E) The segmentation variables require focusing on targeted groups.

---

Definitions:

Understand

To grasp the meaning, significance, or nature of something through the process of thought, experience, or learning.

World

World refers to the Earth and all life on it, including human societies, the natural environment, and the planet's physical properties.

People

Individuals or groups of humans; often referred to in the context of social, cultural, or professional segments.

Spatial

Relating to, occupying, or having the character of space; often used in context with the ability to perceive or understand the arrangement of objects in space.