Which Statement Is Most Likely True About Media Buyers

question 70

Multiple Choice

Which statement is most likely true about media buyers?

• A) Media buyers tend to specialize in a single medium.
• B) Placing an ad is a quick and easy process for media buyers.
• C) Rate cards prohibit media buyers from negotiating on price.
• D) Few media buyers communicate with media representatives.
• E) In small agencies, media buyers usually specialize in one medium.

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Definitions:

Board of Governors

The executive leadership of the Federal Reserve System, responsible for the formulation of monetary policies in the United States.

Federal Reserve

The central banking system of the United States, responsible for setting monetary policy.

Term

A fixed or limited period for which something, e.g., office, investment, or a condition, lasts or is intended to last.

Reserve Ratio

The fraction of deposits a bank must hold in reserve and not lend out, as dictated by central banking regulations.