Which of the Following Functions Would Likely Be Handled by a Media

question 1

Multiple Choice

Which of the following functions would likely be handled by a media buyer?

• A) understanding the marketplace
• B) overseeing the writing of copy for the ad
• C) evaluating various media vehicles
• D) monitoring advertising performance
• E) negotiating special rates on volume buys

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Definitions:

Bargaining Power

The relative capacity of one party to exert influence over another in negotiations, such as in labor discussions between employers and unions.

Employee Ownership Unionism

A labor movement strategy focusing on workers' acquisition of ownership stakes in their companies as a means of empowerment.

Employees

are individuals who are hired by an organization to perform specific duties in exchange for compensation.

Social Movement Unionism

A form of union organizing that integrates broader social and economic justice issues into its goals and activities.