Examlex
What are the two major components of media objectives?
Antidiscrimination
The practice or policy of preventing unequal treatment of people based on certain characteristics such as race, gender, age, or sexual orientation.
Civil Rights
The rights of citizens to political and social freedom and equality.
Relative Deprivation
A feeling of dissatisfaction or injustice experienced by individuals who perceive themselves as having less than others to whom they compare themselves.
Disadvantaged Groups
Populations or communities that experience a lower quality of life or diminished opportunities for success and wellbeing due to social, economic, or political barriers.
Q7: The failure rate of franchised businesses is
Q10: In 2016,oil companies spent over $88 million
Q16: What are two simple ways to measure
Q17: While television tends to be a passive
Q22: Horizontal publications are very effective advertising vehicles
Q35: The term reach refers to the intensity
Q46: Billboards with all uppercase lettering are more
Q54: One of the disadvantages that commonly plagues
Q59: What is a keyword purchase? Briefly explain
Q64: A preemption rate is a lower rate