Examlex
What is the category development index (CDI)of Chicago if the city contains 1.2 percent of the total population of the United States and the Chicago population consumes 3.6 percent of the flavored yogurt consumed in the nation?
Reciprocity Norm
A social norm that involves an expectation that people will respond to each other in kind, returning benefits for benefits.
Social Influence
The effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, or behavior.
Robert Cialdini
A psychologist recognized for their contributions to understanding persuasion, adherence, and negotiating practices.
Foot-in-the-Door Technique
A persuasion strategy where a small request is made first to increase the likelihood of compliance with a larger request later.
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