The Basic Unit of Sale for Posters Is 100 Gross

question 10

Multiple Choice

The basic unit of sale for posters is 100 gross rating points daily.One rating point equals

• A) 1 percent of a particular market's population.
• B) one market sample per billboard.
• C) each individual in the market.
• D) each household in the market.
• E) each ad exposure per day.

---

Definitions:

Atomic Number

The number of protons in the nucleus of an atom, which determines the chemical properties of an element.

Number of Protons

A fundamental characteristic of an element that defines its identity in the periodic table, equal to the atomic number.

Electron Charge

A fundamental property of the electron indicating the amount of negative electrical charge it carries.

Atom Nucleus

The central core of an atom, containing protons and neutrons, around which electrons orbit.