Broadcasters Use the Viewership Numbers Collected During Four Annual Periods

question 94

Multiple Choice

Broadcasters use the viewership numbers collected during four annual periods known as ______ to set advertising rates for the rest of the year.

• A) interconnects
• B) CPM planning
• C) reach strategy
• D) sweeps
• E) avails

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Definitions:

Service Tax

A tax levied by the government on service providers on certain service transactions, but is actually borne by the customers.

Quotas

Limits set by governments on the amount of a specific good that can be imported or exported during a given time frame, often used as a way to regulate international trade.

Domestic Industries

Industries that produce goods and services within a country's borders for local consumption.

Prevent Dumping

Strategies or policies implemented to protect a country's domestic industry by limiting the importation of cheaply priced foreign goods.