An Ad for Shiny Toothpaste States,"Nine Out of Ten Dentists

question 38

Multiple Choice

An ad for Shiny Toothpaste states,"Nine out of ten dentists recommend Shiny Toothpaste to their patients.Why don't you give it a try?" This ad would be more likely to appeal to _____ than to _____ thinkers.

• A) functional; hierarchical
• B) value-based; fact-based
• C) transformational; transactional
• D) transactional; transformational
• E) fact-based; value-based

---

Definitions:

National Identity

A sense of belonging and identity tied to a nation or country, encompassing shared culture, traditions, language, and history.

Autonomy Morals

Principles that emphasize the importance of self-governance and making ethical decisions based on one's own values.

Divinity Morals

Moral principles or values that are believed to be derived from or dictated by a divine power or religious beliefs.

Disgust

A strong feeling of aversion or revulsion, often in response to something perceived as unpleasant or offensive.