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When Red Bull underwrote Felix Baumgartner's televised 24-mile free fall from the cusp of space,the company was engaged in
Dopamine
A neurotransmitter involved in reward, pleasure, and motor function in the brain.
Attraction
The feeling of being drawn towards someone or something, often due to physical, emotional, or psychological factors.
Helen Fisher
An American anthropologist and human behavior researcher known for her work on romantic love, marriage, and the biology of attraction.
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