The Reach of Magazines

question 23

Multiple Choice

The reach of magazines

• A) is adversely affected by declining magazine circulations.
• B) is reduced when long headlines are used.
• C) is better when reverse type is used.
• D) enhances audience selectivity.
• E) equals the number of times an advertising message is seen by the same person or household.

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Definitions:

Lawful And Orderly

Describes an adherence to laws and regulations, maintaining a sense of organization and structure in conduct.

Constructs

are mental models or concepts that individuals use to interpret and understand their experiences and the world around them.

Environmental-Mold Traits

Source traits that are learned from social and environmental interactions.

Learned Characteristics

Traits or skills that are not innate but have been acquired through experience or instruction.