A Black and White Ad for Levis Tells Readers to "Go

question 29

Multiple Choice

A black and white ad for Levis tells readers to "Go forth" and features a man holding a woman as he drives.The ad was designed so that the photo extends to the very edge of the page.The advertiser probably had to pay the magazine a 10 to 15 percent premium for this extended background called a(n)

• A) bleed.
• B) environmental re-creation.
• C) edge printing.
• D) environmental realism.
• E) picture frame.

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Definitions:

Group Polarization

The phenomenon where a group discussion leads members to adopt more extreme positions and viewpoints than they initially held.

Political Views

Opinions or beliefs about politics and government policies, which often influence voting behavior and attitudes toward political issues.

Social Contagion

The spread of behaviors, attitudes, and affect through groups from one member to another, largely through social interaction.

Obedience

The act of following orders or commands from someone in authority.