An Ad for the Global TED Conferences Describes the Talks

question 33

Multiple Choice

An ad for the global TED conferences describes the talks as "Ideas worth spreading." This ad is _____ because it has a positively originated motive.

• A) transactional
• B) transformational
• C) charismatic
• D) informational
• E) functional

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Definitions:

Quantitative Analysis

The process of using statistical and mathematical models to evaluate and analyze numerical data.

Frequent Buyer

A customer who regularly purchases from the same brand, shop, or service provider, often benefiting from loyalty programs.

Price Sensitivity

The degree to which the demand for a product is affected by changes in its price.

Co-branding Costs

Expenses associated with a partnership between two or more brands to create a product or service that leverages the strength of both brands.