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Research shows that readership increases considerably if an ad contains more than 50 words.
Standard Deviation
A commonly used measure of variability that indicates the average difference between scores in a distribution and their mean.
Arithmetic Mean
An average that is calculated by adding up a set of quantities and dividing the sum by the total number of quantities in the set.
Experimenter Effects
Influences that the experimenter's presence, behavior, or characteristics may have on the outcome of an experiment.
Unintended Changes
Outcomes or effects that were not anticipated or planned for, often occurring as a result of an action or decision.
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