The Bottom of an Advertisement for Horizon Brand Organic Milk

question 54

Multiple Choice

The bottom of an advertisement for Horizon brand organic milk asks readers to visit www.horizonorganic.com to learn more about why you should drink organic milk.This is an example of a(n)

• A) direct close.
• B) lead-in.
• C) copy finale.
• D) trial close.
• E) indirect close.

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Definitions:

Cash Cow

A business, product, or asset that consistently generates significant amounts of cash flow, often requiring little investment to maintain.

Strategy and Structure

Refers to the alignment of an organization's strategic goals with its structural design to enhance efficiency, effectiveness, and competitive advantage.

Culture and Execution

How the shared values, beliefs, and practices within an organization influence its ability to implement strategies effectively.

Focused Strategy

A business approach where a company targets a specific niche or segment of the market, concentrating its efforts and resources to serve that segment to the exclusion of others.