The _____ Commercial Is the Oldest and Simplest Type of Television

question 46

Multiple Choice

The _____ commercial is the oldest and simplest type of television commercial to produce.

• A) straight announcement
• B) testimonial
• C) narrative
• D) dialog
• E) standard-sell

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Definitions:

Habituation

The process of becoming accustomed to a stimulus after repeated exposure, leading to a decrease in the response to that stimulus over time.

Dishabituation

The renewal of attention or response to a novel stimulus after habituation has occurred to a previous stimulus.

Sensation

The method through which our sensory organs and nervous system capture and interpret energy from stimuli in our surroundings.

Perception

The process by which individuals interpret sensory information to understand their environment.