To Better Understand If an Ad Campaign for the Keurig

question 68

Multiple Choice

To better understand if an ad campaign for the Keurig coffeemaker was acceptable to consumers,the company sponsored _____ research.A test market was established in Portland,Oregon,where the new ads for the coffeemaker ran,and then sales in the area were compared to national sales where the ad did not run.The research showed sales increased in Portland,so the company moved forward with a national rollout of the new campaign.

• A) results-oriented
• B) experimental
• C) observational
• D) stimulus-response
• E) regional

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Definitions:

"Jigsaw Classrooms"

An educational approach designed to minimize racial conflict among school children by encouraging students to depend on each other to succeed in classroom tasks.

Compliance Technique

Strategies used to persuade or encourage individuals to agree to requests or demands.

Foot-In-The-Door

A persuasive technique where agreeing to a small request increases the likelihood of agreeing to a larger request later.

Door-In-The-Face

A persuasion strategy where a large, likely-to-be-rejected request is made first, followed by a smaller, more reasonable request.